Last updated November 2026
Swaplyst.com uses a small number of cookies and similar technologies to make the site work and to understand how it is used.
Required for the site to function. These include the Laravel session cookie (swaplyst_session) and the CSRF token cookie (XSRF-TOKEN). You cannot opt out of essential cookies without breaking core functionality.
We use Google Analytics 4 with Google Consent Mode. The Google tag loads on every page, but until you accept it sets no cookie, reads none, and sends Google only cookieless signals (such as that a page was viewed) that carry no identifier for you and that Google uses to estimate visits and campaign results in aggregate. Ad click identifiers are redacted from those signals. Accepting Analytics lets it set its cookies so it can recognise repeat visits; Accepting Marketing additionally lets Google use the measurement for our advertising. Choosing Reject keeps both off. You can change your mind at any time with the "Cookie settings" link at the bottom of every page. IP addresses are anonymised.
Only if you accept Marketing do we load the Meta pixel, the LinkedIn Insight Tag and HubSpot's tracking code, and share the fact that an organization signed up with Meta (with a one-way hashed email address, so Meta can match it to an ad click). These help us measure and improve our advertising. Without that choice none of them is loaded.
Google Ads. We also use the Google Ads tag to count how many organizations sign up after seeing or clicking one of our ads. Its cookies (such as _gcl_au and _gcl_aw) and its audience features, including remarketing and enhanced conversions, which uses a one-way hashed copy of the signup email address, are used only if you accept Marketing. If you reject or have not chosen, the tag is still present but sets no advertising cookie, and when an organization finishes signing up it sends Google a single cookieless conversion ping that carries no email address and does not let Google use it for personalised advertising. Google may still use that ping to count conversions in aggregate.
swaplyst_consent stores your cookie choice (analytics yes or no, marketing yes or no, and the date) for 180 days, so we do not ask you again on every page. swaplyst_attribution and swaplyst_attribution_last remember, for 90 days, the campaign details in the address you arrived from (such as the UTM tags and an ad click identifier) so that we can tell which campaign led to a signup. They are per-click identifiers, so we treat them as advertising data: they are not shared with advertising platforms unless you accepted Marketing. If you register an organization, the campaign details are kept on its record.
Separately from the above, we keep our own record of a few actions on the site, such as a visit to the download link or a completed organization signup. This sets no cookie. We store no IP address, only a one-way code derived from it that changes every day, and records are deleted after six months. Most entries do not identify you, but some, such as a completed organization signup, are linked to the account that did it.
Our contact form is embedded from HubSpot. HubSpot sets its own cookies for spam prevention and form analytics. See HubSpot's privacy notice for details.
You can clear or block cookies at any time through your browser settings. Blocking essential cookies will prevent you from logging in to admin or using the contact form.
Questions? Email community@swaplyst.com.